Page speed optimization is critical in today’s online world. Your business goal might be to increase leads, improve profits, capture greater market share, or simply to improve your brand’s overall visibility. All of these goals are greatly helped if your web pages are speed optimized.
Benefits of Google page speed optimization
Faster websites get more traffic and are ranked higher in Google’s search results, this is increasingly more important with Google’s shift to primarily mobile search results. The PageSpeed module can automatically optimize your website the way Google wants to. All rules and recommendations listed in PageSpeed Insights can be achieved by enabling the corresponding filters in the PageSpeed module.
No matter the website application you are using, you won’t need special caching plugins. Caching plugins use the website’s database and server access files, like .htaccess for Apache, to make the optimization. The PageSpeed module is configured on the server level and doesn’t need to load the settings for a particular website from a database or additional files making it faster comparatively. Caching plugins also tend to cause database bugs and create logs which can get quite huge in certain situations.
If you are using a custom or less popular application which doesn’t have caching options, or if you are a developer building your own websites from scratch, using Google PageSpeed can significantly ease your life. Having a server-side tool with automatic optimizations is a great all-round opportunity for everyone.
How to take advantage of Google PageSpeed?
All google page speed optimization tweaks are done on the server level for faster performance and as such you can talk them over with your personal assistant and he/she can create a custom filter sets for your websites afterward.